![]() ![]() ![]() His practical examples in his presentation helped his audience relate their existing modes of operation in their various fields of work. Simon Sinek’s 2009 TED Talk remains one of the most famous speeches, which opened his audiences’ minds to leadership skills and prepared future leaders to actualize their roles effectively. Therefore, this paper provides a comprehensive analysis of Sinek’s 2009 TED Talk about how great leaders inspire action using Neo Aristotelian criticism. In addition, there are practical examples of a group of people and organizations whose operations demonstrated the need for great leaders who operate beyond their limits to realize success. Besides, Simon Sinek presented values, actions, and beliefs that proved their efficiency in ensuring the success of an organization and a group of people determined to achieve specific goals. ![]() Thus, Simon Sinek’s 2009 TED talk provided a comprehensive understanding of the practical approaches which empower and inspire other people to embrace their potential in work (Wert p. Furthermore, leaders play an essential role in inspiring action in any given firm. Quality leadership is one of the fundamental aspects of an organization that determines its success and ultimately realizing the predetermined goals. ![]()
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